We are in the 21st century and living in an era where Cyberspace and Technology has outpaced the human mind enormously. The biggest gift of the online network has been expression- the provision of a platform to be able to communicate with the rest of the world. Today, Marketing is one area that relies to a large extent on social media, as it has provided unbounded access to be heard and noticed, which was earlier reliant on the passé and outmoded principle of ‘word of mouth’. The usage and dependency on the virtual world has increased manifold with the smartphone revolution. People feed on the Internet and are being fed by the Internet, and the trend is inescapable- either be seen or be forgotten!